Action Consult, consulting firm with a long management experience and specialized in the developing strategies to increase competitiveness of small and medium enterprises, has chosen to adopt ZenCRM as an effective tool todevelopment their business.

Marketing tools and the management of leads provided by the CRM platform facilitated the management of prospects and, above all, improved marketing activities as a whole. Thanks to the possibility to configure the various features of the profiles, ZenCRM allows a much more sophisticated segmentation of the leads.

This made it possible to send massive email campaigns targeted on specific clusters ( i.e. classified by revenue, economic sector, geographic location, number of employees etc.)

Founded in 1973, Citra Wines brings together nine experienced wineries, all located in the Abruzzo region, and it is present with its wines in 50 countries, in the luxurious restaurants from Manhattan to Beverly Hills, in Asia as well as in Australia, throughout Europe, in Canada, Japan, Venezuela, Russia, China.

Along with Casal Thaulero, other prestigious and award-winning wine cellar that holds the record in Abruzzo for first having bottled DOC wines , Citra Wines has chosen ZenCRM as its Customer Relationship Management, with a view to a policy of continuous improvement of the performances for the management of prospects and customers.

In particular, ZenCRM offered the opportunity to define more efficiently the daily business activities, along with the prospect of being able to define strategies for medium and long term.

Some features have been particularly important in helping to shift the choice on ZenCRM. In particular, reference is made to the possibility to manage in a complete wayall the sampling and the possibility of having full reports of visits made to the customers.

Last but not least, the integration with TeamSystem, the administration/accountancy software already present within the company, which made it possible to read the information about customers and revenue at any time and from anywhere in the world.