Action Consult, consulting firm with a long management experience and specialized in the developing strategies to increase competitiveness of small and medium enterprises, has chosen to adopt ZenCRM as an effective tool todevelopment their business.
Marketing tools and the management of leads provided by the CRM platform facilitated the management of prospects and, above all, improved marketing activities as a whole. Thanks to the possibility to configure the various features of the profiles, ZenCRM allows a much more sophisticated segmentation of the leads.
This made it possible to send massive email campaigns targeted on specific clusters ( i.e. classified by revenue, economic sector, geographic location, number of employees etc.)