The presence of a dual-channel sales, both direct and indirect, the need to manage and consolidate both domestic and foreign customers and the opening of new foreign markets have led the company to adopt a customer realtionship management software and a new and more efficient way of working for the sales department.
The benefits derived from ZenCRM:
- a regular monitoring of customers and prospects and the various steps of the sales cycle;
- the ability to track the origin of new and potential customers ;
- the constant monitoring of the company income;
- the planning and automation of marketing activities
ZenCRM proved once again to be an ideal ally for the growth of a company that wants an efficient management of customer relationships and a strategic approach to marketing activities.