Industry: Tourism
Project 1: Summer superstar
In the wake of the 2006 football World Cup and riding the enthusiasm sparked by the success of the Italian national team, a cute, whimsical game based on the winning penalty research; connected to a prize competition, it has proved a very successful operation of lead generation.
Project 2: Co-Marketing Mandarina Duck
The instant win with final awards have met the need to promote the two brands, both linked – although in a different way – to the travel industry; the operation reached the goal to build a common database of contacts.
Project 3: Safari game
The need to increase the number of potential business contacts was faced with a cute online competition consisting of a mini site and a banner campaign inspired by the concept of an ironic and imaginative safari.
Project 4: Who would you send to…
Original and challenging the idea of generating new contacts and also promoting travel packages to particular tourist destinations through a funny game mechanism.
