The necessity of BMW Group Italy was that of understanding the to the tastes of the Italian market , taking as reference the typical product characteristics of the market segment to which the model 5 Series Touring belongs.
Project 1: Stunning South Africa!
On the occasion of the Fifa2010 Football World Cup in South Africa , Continental – as official sponsor – has been able to promote its summer tires thanks to a competition themed on the World Cup itself.
Project 2: Stop & Win
To answer the needs of the client to promote their products and capture the consumer preference on the occasion of the seasonal change of tires, we developed an online competition coupled with instant win.
Project 3: The Goal Braker
The contest is related to a friendly game on mobile downloadable consisting in a football competition.
Project 4: Safe and relaxed
A cool initiative also signed this time by Continental.
A dedicated mini-site hosts a competition combined with an instant win and the opportunity to share the initiative on Facebook.
Project 5: Conti All-wheel-drive
A contest for promotional purposes tells us about Continental Technology and Adidas experience, both sponsors of the FIFA 2014 World Cup.
The collaboration of these two sponsors brought to the creation of Adistar Ride 3, the running shoe with an exceptional grip.
The advergame with a prize competition for the brand promotion of Michelin to the issues of environmental protection. The game – fully illustrated and developed in Adobe Flash – simulates a journey across continents in an effort to rack up the bonuses that symbolize the various product plus. The project was implemented in partnership with RCS Advertising.
A competition for the launch of the Opel Meriva through a structured web site, a banner campaign and direct e-mailing service. The user is involved in the competition thanks to games accessible after registration. The project was carried out in collaboration with A. Manzoni & C.
A simple online quiz to achieved the goal of an effective promotion of the brand and an interesting building database operation. The project was implemented in partnership with RCS Advertising.
Project 2: Competition Win Škoda Citigo
A mini-site to invite participants to register and win the new Škoda City Car.
Great success in terms of participants, an effective initiative to promote the brand of Škoda and an interesting building database operation. The project was carried out in collaboration with Leonardo Adv.